With his unexpectedly decisive landslide victory in Wisconsin, Barack Obama has solidified his status as the Democratic frontrunner. His success owes less to his own political strategy than it does to a fatal mistake by Hillary Clinton. At the beginning of her campaign, Clinton made a decision to avoid an ideological battle with her rival and decided to frame the race as a choice between “experience” and “charisma,” between “work” and “words.” In other words she decided to fight Obama on personality, rather than the issues, and in terms of a compelling, appealing personality, Obama obviously wins. Clinton could have won an issues election – mobilizing the broad middle of the Democratic Party and leaving Obama to run to her left. She could have criticized him for preaching surrender on the war, for minimizing the reality of the terrorist threat, for calling unequivocally for big government and higher taxes, for rejecting the free trade heritage of Clintonism. Instead, she insisted that she and her opponent hardly differed on the issues, and it was only a question of who is better “prepared to take over as commander-in-chief from day one.” By emphasizing my “thirty-five years of work fighting for change” Hillary not only made herself sound older, but high-lighted the meaningless, trivial nature of the change she sought and, allegedly, achieved: most Democrats don’t like the results of the last thirty-five years of government policy.
Anyone who believes that the nomination struggle was actually centered on substantive issues should try to answer two fundamental questions: who’s more liberal, Hillary or Obama? And who’s more moderate, Hillary or Obama? It’s telling that in the Democratic Party both liberals and moderates seem to be breaking for Obama. In the absence of any clear distinction on policy prescriptions, they all feel free to vote for him as an expression of the fact that they just like the guy, or as an indication that they long (like nearly all Americans) to reject our terrible history of racism, or as a reflection about incurable unease about the alternative, Hillary. She does come across as robotic and phony much of the time. If she’s not preferable to Barack on issues that matter, and she’s no more electable in November (according to polls), then what’s the basis on which she asks for votes?
John McCain needs to learn the lessons of Hillary Clinton’s failed campaign. If he tries to emphasize his obviously superior experience and preparation for the job, he’ll lose in a landslide. Obama can easily characterize him as “yesterday’s man” (as he did in his victory speech on Tuesday night) and emphasize his opponent’s advanced age by “graciously” saluting his “fifty years of service.” He thereby makes the point that he himself isn’t even fifty years old, confirming his vacuous declaration that “we are the change that we’ve been waiting for.”
McCain and the GOP can win the election, but only if they draw crisp, unmistakable distinctions on the issues. Voters should face big questions: do you think America will be safer if we surrender to terrorists in Iraq and elsewhere? Do you want to pay more in taxes to pay for a bigger government? Do you want to pay for your neighbor’s health insurance, or is the nation stronger when we emphasize individual responsibility? Do we want more freedom and opportunity or do we need more government supervision and regulation?
On these issues, on these crucial choices, Republicans can win. If McCain explains those choices clearly and persuasive (and I believe he will) then his problems with movement conservatives will take care of themselves.
If, on the other hand, he tries to run a campaign based on biography and personality, he’ll meet the same fate as Hillary Clinton. Unless McCain offers bold, positive, conservative vision for the future, and draws clear distinctions on the issues, then even this admirable war hero and maverick Naval aviator is, alas, likely to go down in flames.