It’s amazing that some smart conservatives still cling to the “winning-by-losing” strategy, refusing to surrender the lunatic idea that you can build a party’s strength by reducing its numbers. No movement in U.S. political history has ever benefited from a purification process; purges always weaken or destroy a party’s vitality and viability, as even 1930’s Communists could attest. Nothing is more obvious in the American political process than the proposition that you win elections by attracting wafflers, moderates, dissenters, and independent spirits to your side; you lose elections by driving away such uncertain souls.

The greatest conservative of them all, Ronald Reagan, always understood this principle. At the moment of his greatest triumph, when he finally captured his party’s nomination in 1980, he didn’t turn to a “pure conservative” or a “true conservative” as his running mate. Instead, he chose party unity and selected George Herbert Walker Bush, a prime example of the Ivy League, country club Republican many right-wingers instinctively despised. Reagan also used Bush’s friend and aide, the notorious moderate James Baker, as his chief of staff. Unlike his mentor Barry Goldwater (who lost in a landslide), the Gipper understood throughout his career that a party that achieved “pure conservative” status would become a “pure loser” in competition for swing voters.

Moreover, history shows conclusively that a bitter defeat never pushes a conservative party farther right, or pushes a liberal party further left. Instead, political organizations that experience harsh rejection from the electorate move instinctively, inevitably toward the center in quest of precisely those middle-of-the-road voters who abandoned them in the previous contest. After outspoken conservative Barry Goldwater led the GOP to an overwhelming defeat in 1964, the nominees that followed (Nixon twice and then Gerald Ford) clearly represented the more moderate wing of the party. When unapologetic liberal George McGovern brought the Democrats a ruinous 49-state drubbing in 1972, they followed with a long series of relatively centrist, purportedly non-ideological candidates (Carter, Mondale, Dukakis, Clinton, Gore), reliably shunning the strong leftist contingent within their coalition.

There is simply no historical model for the process of party defeat, purification and rejuvenation that some deluded conservatives recommend. Consider the sad state of the Republican Party during the 1930’s and ‘40’s. In 1928, Herbert Hoover represented the most moderate, or even progressive, nominee since Teddy Roosevelt in 1904. When Hoover got crushed by FDR in 1932, the Republicans didn’t turn back to solid conservatives in the Coolidge tradition. Instead they kept nominating moderates (Alf Landon, former Democrat Wendell Wilkie, New York progressive Tom Dewey twice, and then the non-ideological General Eisenhower) in the often forlorn hope that they could woo wavering independents or conservative Democrats away from the New Deal coalition. Not even five consecutive defeats on the Presidential level led the Republicans to shift to a more conservative, ideologically rigorous posture.

Today, Barack Obama is running an unusually explicit liberal campaign, and if he loses the presidency the Democrats will almost certainly adopt a more centrist, “New Democrat” image for the next campaign. If, on the other hand, McCain and Palin lose, political operatives will (for better or worse) steer the Republican Party even further toward the middle of the road, seeking a more moderate (or at least “inclusive”) image to attract the centrist, independent, undecided voters who decide almost all elections.

In other words, a McCain victory would force the Democrats to turn to the right, while a McCain defeat would almost certainly send Republicans scurrying toward the mushy center. Since most right-wingers rightly hope for a more moderate Democratic Party, and a less moderate Republican Party, they should seek a rousing GOP victory and help avoid an historic defeat that would shrink and cripple the conservative cause.